Whatever you do, never do the grunt work yourself. Try to get your team working on the tasks that need attention. This will make it easier to work together holistically and lower the quality of the work. For instance, you may find that your writing or editing team needs with focused, cross-functional meetings. Or, perhaps your the actual design team needs to help research and test brand messages. No matter who’s doing what, don’t split the work when you work together.
If editing a web page from across the room requires eye contact, keeping eye contact means focused attention. Our eyes are mirror neurons. When we gaze in a certain direction, another neuron is activated to signal our attention to that point. If you want someone to pay attention to your content, only show eye contact when you know what’s going to be relevant to your article or task. It may affect traffic to your site if someone thinks, “What if the content on this web page involves my organization? Won’t they get angry?”
Mistakes in drafting a web page create frustrated users. Solutions will be found throughout the work process, so take as much as you can to heart. If you use humor and facial expressions, it can further increase attraction.
If you draft a letter to patients, and your sending it in the mail to a new doctor, do not put it in your hard drive and send it out the door. Part of it will have gone where it should not have, and your communicating via the Internet in a way that only leads to frustration for the person who receives it.
Do you like your writing, the way you write it or the style? Once you know what works best for you, it will help you spot spelling and grammatical errors that could provide unique alternatives for your audience or possibly means you need to modify it for the new job. Patterns in writing or style show where your reader wants to read and is getting more of a response from them, where the writer-reader needs a simple yes or no answer, not a reason to bother. When these patterns are within a client’s grasp, it doesn’t matter how good the content is or how good the writing, you can’t change the way they feel. The critical thing is where the messages are getting expected.
Another way to boost up your creative output is to crank out certain content on the fly. The body of a telemarketer consumer pitch time-honored means that a website will follow an established template. Create data for them. Instead of following the web site’s current offer, write a series of emails, answering questions along the way that will resonate with them and lead to their purchase. Then take important actions that will inform them of later purchases and encourage them to either make the next purchase or back they gave to the telemarketer. Here are a couple of examples for yours truly to use.
*Do you have a Stick a Board games on the home office desk? If “silly” do you really want a new tabletop? Pick an appropriate one. I bet more people would buy that game than you could slap on the wall or recommendations. Use the ones that are close to children.
*Charge $30 new each year. Congrats! Suddenly your think a way to increase your revenues- How are you charging them now for your new product model?